We help you grow faster with Google and Facebook Advertising
Customers have started looking at smart phones and computers rather than televisions and newspapers. Google and Facebook have risen in this advertising shift. The two companies earn more than half of total online advertising revenue from all over the world. Facebook and Google’s success has affected traditional and digital media. Companies with popular services such as Twitter and Snap come after Google and Facebook. Facebook’s news feeds and Google’s search network are the best for reaching out to customers. There are currently two billion monthly active users on Facebook and AdWords has a reach on billions of people every day. These networks derive amazing results.
Google is world’s leading search engine followed by Bing and others. There are currently 2.3 million Google searches per minute and Google AdWords is the best option to advertise if you want huge search traffic. Google AdWords can advertise and make your brand visible to users in following ways.
- Search network
Keywords such as “painting service” can be used to get the campaigns on searches and search network ads are displayed at the top of Google search results. - Display network
Your ads in the form of images, videos etc are showcased on apps and websites by the display network campaigns when keywords are used related to the site’s content. - Google Shopping
eCommerce-based ads are shopping ads that enables you to display relevant high-intent direct product-based searches. - Video
You can show video-based ads on the Google Display Network and streaming sites such as YouTube.
AdWords Retargeting
Google enables you to retarget in a sophisticated manner so that you can easily reach the lost customer again and achieve a sale. Google AdWords are the most common types of advertising among enterprises today in such a highly competitive market.
Google says that advertisers earn $2 for every $1 spent on their platform which means an enterprise can easily gain double of their investment. Google shopping ads can be used to sell products online (e-commerce) and Google Maps or location-based campaigns can be created on the search network by a local company who want to increase their sales. Keyword-based search network ads are the best for getting clients for SEO agency or a law firm.
Google AdWords are the best for getting more traffic to get a sale. For example, a person will most probably call from among the first few carpenters they find on the first page in the list while searching for a carpenter using a keyword such as “carpenters nearby”. You can reach a product or enterprise by using a simple keyword and that is different from Facebook ads.
